Making Statement with Your Logo Better Placement on Packaging

As a business, it’s crucial to ensure that your brand stands out and is easily recognizable. One effective way to achieve this is by incorporating your logo into your packaging design. Not only does this provide your product with a professional look, but it also helps with brand recognition. In this blog, we’ll provide you with some tips for better logo placement on your packaging.

faceless woman drawing sketches in studio
Photo by Anete Lusina on

Consider the size of your logo

The size of your logo is an essential factor to consider when placing it on your packaging. If it’s too small, it may not be easily recognizable, and if it’s too large, it may look overwhelming and take away from the overall design. It’s crucial to find a balance that works for your brand and product.

example image showing suitable logo size

Choose the right location

Logo placement is an important factor in packaging design. While the front of the package is a popular choice, it may not always be the best location due to cluttered information. In such cases, placing the logo on the back or sides of the package could be a better option. Proper logo placement can enhance brand recognition and attract potential customers.

example image showing appropriate logo placement

Think about color and contrast

The color and contrast of your logo are also important to consider. Ensure that the color of your logo stands out against the background of your packaging. If the color is too similar, it may not be easily recognizable. Consider using a contrasting or brighter color for your logo to help it stand out.

example image shown for suitable sign colors

Make use of space

The use of space is also crucial in your logo design. The surrounding space can significantly impact how easily your logo is recognizable. Make sure to provide ample space for your logo so that it doesn’t get overwhelmed by other design elements. Properly utilizing space can make your logo stand out and become easily recognizable.

Use high-quality images

Finally, it’s essential to use high-quality images for your logo. This is especially important if you’re using a digital printing method, as low-quality images can become pixelated and lose their clarity. Ensure that your logo is clear and sharp to ensure that it looks its best on your packaging.

In conclusion

Incorporating your logo into your packaging can help establish brand recognition and make your product look professional. By considering the size, location, color and contrast, space, and quality of your logo, you can create packaging that effectively showcases your brand and stands out on the shelves. At Shenzhen Unimbus Gift Pack Co., Ltd., we specialize in custom packaging solutions for a variety of products, including drawstring satin bags. Our company offers a wide range of materials, sizes, and printing options to ensure that your brand is represented in the best way possible. With our advanced management system and strict quality control, we can deliver high-quality products that meet your specific needs. Contact us today to learn more about how we can help elevate your brand with custom packaging solutions.


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