Making Statement with Your Logo Better Placement on Packaging

As a business, it’s important to make sure that your brand stands out and is easily recognizable. One way to achieve this is by incorporating your logo into your packaging. Not only does this give your product a professional look, but it also helps with brand recognition. In this blog, we’ll go over some tips for better placement of your logo on your packaging.

faceless woman drawing sketches in studio
Photo by Anete Lusina on

Consider the size of your logo

The size of your logo is an important factor to consider when placing it on your packaging. If it’s too small, it may not be easily recognizable. If it’s too large, it may look overwhelming and take away from the overall design. It’s important to find a balance that works for your brand and product.

Logo placement

Choose the right location

The location of your logo on your packaging is also important. A common spot for a logo is on the front of the package, where it can be easily seen. However, this may not always be the best location, as the front of the package may be cluttered with other information. In these cases, consider placing the logo on the back or sides of the package.

Think about color and contrast

The color and contrast of your logo is also important to consider. Make sure that the color of your logo stands out against the background of your packaging. If the color is too similar, it may not be easily recognizable. Consider using a contrasting color or a brighter color for your logo to help it stand out.

Make use of space

The use of space is also important in your logo design. The surrounding space can greatly impact how easily your logo is recognizable. Make sure to provide ample space for your logo so that it doesn’t get overwhelmed by other design elements. Properly utilizing space can make your logo stand out and become easily recognizable.

Use high-quality images

Finally, it’s important to use high-quality images for your logo. This is especially important if you’re using a digital printing method, as low-quality images can become pixelated and lose their clarity. Make sure that your logo is clear and sharp to ensure that it looks its best on your packaging.

In conclusion

Incorporating your logo into your packaging can help establish brand recognition and make your product look professional. By considering the size, location, color and contrast, space, and quality of your logo, you can create packaging that effectively showcases your brand and stands out on the shelves. At Shenzhen Unimbus Gift Pack Co., Ltd., we specialize in custom packaging solutions for a variety of products, including drawstring satin bags. Our company offers a wide range of materials, sizes, and printing options to ensure that your brand is represented in the best way possible. With our advanced management system and strict quality control, we are able to deliver high-quality products that meet your specific needs. Contact us today to learn more about how we can help elevate your brand with custom packaging.